News and Tips - Kerry Finch Writing

White Paper Pitfalls

Content, Corporate content, Legal Content, Tips and News

If you’ve been online browsing almost any kind of service, chances are you’ve been offered ‘a free white paper on [insert topic here].’ But if you’re not totally sure what they are or whether you …

Continue Reading about White Paper Pitfalls

The one reason people aren’t reading your posts

Article and Blog Writing, Content, Content Marketing, Corporate content, Legal Content, Tips and News, Website Pages

Do you feel like your blog isn’t getting the respect it deserves? That you spend hours researching, writing, and reworking posts, only for them to have a few dozen readers and a handful of shares? …

Continue Reading about The one reason people aren’t reading your posts

Getting Your Head Around Business Blogging

Article and Blog Writing, Content Marketing, Tips and News, Website Pages

If you’re a business that is resistant to opening up your own business blog, you’re not alone. Managers, owners, and even advertisers can be apprehensive about posting these short, industry-relevant …

Continue Reading about Getting Your Head Around Business Blogging

Why No Content Marketing Plan Is Complete Without Blog Posts

Article and Blog Writing, Content Marketing, Legal Content, Tips and News

Blogging has expanded from being an outlet for sharing interests and hobbies to what it is now: a phenomenal marketing tool for businesses of all shapes and sizes. In my over 10 years as a content …

Continue Reading about Why No Content Marketing Plan Is Complete Without Blog Posts

Why Tradie Blogs Help Build Customer Confidence

Article and Blog Writing, Content Marketing, Copywriting, Tips and News

If you’re a tradie, you know how important it is to have a strong presence online. As most customers head straight to Google when looking for your services, where you appear in search results can …

Continue Reading about Why Tradie Blogs Help Build Customer Confidence

A Lesson About Putting People In Boxes, from Denmark

Tips and News

In marketing, we are often advised to segment our market, which is fine in principle. However, we need to be careful to not exclude potential clients/customers by overzealous segmentation. This video …

Continue Reading about A Lesson About Putting People In Boxes, from Denmark