The Relationship Between Google and Blogs
Google and blogs share an interesting relationship with each other. Blogs need Google to attract traffic to your website, and the search engine absolutely loves blogs especially when they feature links to other sites, which ultimately lead to interconnectivity between websites. Tech-savvy business owners will know by now that a blog is a key component in increasing their brand’s visibility by driving organic traffic to their website. With Google as the driving force, blogs provide the perfect platform to strengthen any business’s SEO strategy.
Let’s take a look at how well-crafted content can boost your site in Google search rankings.
The Role Content Plays in Maximizing Your Site’s Discoverability
There are a few points to remember if you’re looking to boost your site’s discoverability on Google. After all, showing up on the first page of Google’s search result page is the most coveted spot as it brings the most traffic to your site. Here are some things that you can keep in mind when you’re creating content for your site:
Keep it short, sweet, and engaging
It takes longer for people to read on-screen compared to print. You don’t need to write pages and pages to drive your point home. Limit each idea to roughly a paragraph to drive the point home.
Word count matters
While it’s still a topic of hot debate, many believe the optimal length for blog content is roughly around 500-800 words. But longer posts of over 2,000 words are gaining in popularity, especially if you have something that needs to be explained in greater detail. Google also prefers longer content due to the amount of information and interesting pieces in them. Importantly though, the length of your content should reflect the number of words needed to get across the information you want to impart. A quick time-sensitive update post of 300 words is certainly worthwhile if it means getting the message out.
Words vs Pictures
Some people absorb information more readily from visual-based media, while others are perfectly fine with reading an article that’s mostly composed of text. Regardless of what you prefer to represent your site, it’s always important to choose pictures that are relevant and useful in conveying the core messages behind each post.
Google loves a blog that’s updated regularly, so don’t procrastinate – consistently create content for your blog. Don’t fuss over the construction too much, you’re not writing to win any literary awards. If you don’t have a professional content writer putting your posts together and are going the DIY route, know that you can update your post later with a follow-up post or simply update the original post.
Google’s indexing process no longer relies on the number of keywords you can cram into a single post, so say goodbye to the junk articles that are merely crafted to incorporate keywords. Instead, focus on presenting a variety of terminology and expanded topics in your blog section, much like you would do in a conversation. For example, if you are running a site for a healthy food brand, you can expand the contents to the origin of healthy eating, lesser-known nutritious foods, or easy weekday recipes. Google will love it and your audiences will enjoy the fresh content.
Blogs are a key tool for any business to organically attract more traffic to their website. Google values a site with a well-written, regularly updated blog section, so it’s imperative that more effort is spent to bring quality reads to your target audience. Not only will it bring in more readers that can essentially turn into potential leads, but it will also help to put your site higher in the search result rank.
Keep the blog post length, media, update schedule, and the number of keywords used in mind when you’re crafting new content. People crave informative and engaging content, and so does Google. So go ahead and give them what they’ve been asking for.
When DIY Doesn’t Work For You
Not everyone finds it easy to write content. You are a specialist in your own field, whether it is the law, construction, science, wellness – it is what you excel at and what drives you. So rather than struggle with your own content writing, I invite you to contact me to discover how easy and economical it will be for my team and I to provide you with well researched, beautifully written, accurate content.
You can email or phone me directly – details are here.