Businesses with a solid online presence know that one of the most effective ways of attracting targeted traffic (and the search engines) to their sites is by implementing content marketing strategies.
Search engines give a tick of approval to websites with constantly refreshed, quality, relevant and unique content, and by adding original content to your website, you satisfy this requirement. We offer several types of articles:
- News or Industry Focused
- Authority Articles
We find that very often a combination of these, in a monthly package, is an ideal way to give a blog light and shade – general interest on-topic posts through to those written from an industry authority perspective.
Contact me directly to discuss which combination might be right for your online business: Contact Kerry Finch
The evergreen blog posts that we write are suitable for adding to your website’s blog or ‘Articles’ section, or for publishing on third party sites instead – like your Facebook page. They are well written, relevant and unique, with excellent grammar and spelling, and are usually 400-500 words in length.
News-based posts are now one of the most popular types of content ordered these days – and for good reason. We write these articles based on a news story that we adapt to your business. The story will always be relevant, but will give us the ‘news-jacking’ advantage of riding off a story that is getting current coverage.
This personalised, up-to-the-minute research-based service can only come from a service, like ours, that takes the time to understand your you market and objectives. These blog posts are usually from 600 words in length.
Increasingly our clients are requesting guest posts to publish to third party sites. These help give the author a wider audience, and SEO benefits. Each site that accepts Guest Posts will have its own criteria regarding format and length, but they are rarely less than 600 words, and sometimes up to 3000 words in length.
Our Authority Articles, from 800 words in length, are well-researched and referenced, and you will be able to see all of the sources from which we draw the information. Because we ensure that these are focused on your niche (and keywords if provided), they are ideal for adding depth to a Blog or ‘News’ section of a website.
Authority posts engage readers, are share-worthy, and give them a reason to remain on your website longer. This ‘stickiness’ is one of the things that search engines look for when ranking a site: the longer people stay on a site, and move through its pages, the better.
It is this type of content that website owners often find most difficult to compose, or even find the time to think about. However, in order to engage the visitors to websites, they are vital.
They also have the benefits of:
- Establishing authority in a niche
- Delivering solid information on topics for which your market is searching
- Maintaining your online reputation
- Increasing brand awareness
- Satisfying the demands of search engines (for unique and relevant content)
We invest time in researching your topics thoroughly, and provide references for all source material. All of my written content is proofread by a third party and passed through Copyscape.
We also provide:
- White Papers
- Lead Generation Reports
- Scripts for Videos
- Bullet points for Infographics