If you’re a tradie, you know how important it is to have a strong presence online. As most customers head straight to Google when looking for your services, where you appear in search results can significantly impact your ability to attract new business.
An increasing number of tradies, recognising the importance of digital marketing, are investing in having a blog. Not only does this help improve their visibility (Google gives preference to sites that regularly post new content), but it also gives them another way to engage with current and prospective customers and, most importantly, helps them to build trust.
Here are just a few of the ways a tradie blog can help you connect with customers.
A blog can show off your business’s personality
Customers generally don’t have much to go off when choosing a tradie – usually just the business’s name and location, and a few customer reviews. As there are often many competitors providing essentially the same services, this can make it difficult for a tradie to stand out from the crowd.
A blog is an opportunity to create a distinct personality and point of view of your business. While price and availability will be key deciding factors for most of your customers, they are far more likely to make an initial enquiry (at the very least) if they feel like they know who you are and what you stand for.
A blog can reinforce your position as an expert
Customers want to know that the tradie they are hiring knows what they are doing. More than just being appropriately qualified/licensed, they want to know that the person they’re paying has the skills and experience to do their job – and do it well.
A blog allows you to demonstrate both your theoretical and practical expertise. By posting about the latest developments in your industry, questions you are often asked, and projects you’ve successfully completed, you’ll show customers that you know what you’re talking about.
A blog can help educate your customers
Often customers fail to understand the complexity of what a tradie does. They have no point of reference for how you go about what you do, or what it takes to do it well. As a result, they often don’t appreciate why services take as long, or cost as much, as they do.
A blog provides a way to show customers what goes into the service you provide. It can also help teach them about basic activities that can make your job – and their lives – much easier.
But I don’t have time to manage a blog…
Setting up and maintaining a blog takes time – time to create content, time to manage your posts, and time to read and respond to customer comments and feedback. For most tradies, this is time they don’t have.
If this is the case for you, you may want to consider outsourcing your content creation and blog management. In addition to freeing you up to focus on your core business, engaging my team and I to look after your blog will help make sure your content is consistent and posts are engaging.