One of the main things I ask my clients when starting a new project is who their 'ideal clients' are, i.e. to whom are we speaking when writing the content. Of course they can identify several …
Does Your Content LOOK Good?
There is a lot more to creating engaging digital content than the words being used - it has to look good too, especially blog posts and white papers. By ‘looking good’ I don’t mean using colorful or …
Size Doesn’t Matter, Action Does
For many, the biggest stumbling blocks to adding a regular blog posts to their websites, is that they just don’t have the time or inspiration. Perhaps writing doesn’t come easily to them, but often …
The World as 100 People
Some people may find this infographic created several years ago by Jack Hagley to be useful to their marketing and specifically their content marketing. I just think it is a superb visual depiction of …
Add Screenshots Effortlessly with Awesome Screenshot
Those who work in digital environment know that having the ability to capture screenshots is useful - particularly if you are doing a tutorial for any web-based product, wanting to add an example to a …
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Complement Your Written Content With Infographics From Infogr.am
As the internet continues to evolve and change, so too does its content and how it’s being presented. With the rise of visually engaging social media sites like Instagram and Pinterest eating away at …
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