As the internet continues to evolve and change, so too does its content and how it’s being presented. With the rise of visually engaging social media sites like Instagram and Pinterest eating away at Facebook and Twitter’s social media shares, it’s obvious that consumers not only like images, but they enjoy how they can support written content.
Some types of images are more effective than others, which is why a growing number of content marketing campaigns now strategically make use of websites like Infogr.am to create compelling and attractive infographics that engage visitors and lead to higher conversions.
What Is An Infographic?
An infographic is simply information that is being displayed in a graphic form. Apart from obviously presenting a message quickly and clearly to a visitor, infographics come with a host of other benefits such as:
- Linked infographs will naturally drive traffic to your blog
- They can be branded and easily shared through social media, expanding your reach faster than most written content
- Professionally designed and laid out infographs help to position those writing blog posts as an expert in their industry or field
Why Choose Infogr.am?
As those who write blog posts for businesses began to understand the merit of the infographic, publishers began tinkering around with their own readily available software, such as Microsoft Photoshop or, even worse, MS Paint. In many cases, these messy, unprofessional images did more harm to their content marketing campaign than good, which is why Infogr.am has become an asset to many publishers’ content marketing strategy.
Free To Use And Packed With Powerful Features
Most will agree that the number of features that are available to anyone writing blog posts are above and beyond what they would ever even dream of, including:
A Wide Choice Of Chart Types
Infogr.am boasts more than 30 different chart types (which is significantly more than the 11 that Microsoft Excel has to offer), starting with simple pie charts and bar charts to treemaps, heatmaps, and bubble charts.
A Built-In Spreadsheet Editor
Data editing is a breeze with Infogr.am’s spreadsheet editor. Easily import XLS and CSV files, and even download files in PNG or PDF format.
Publish Online Immediately
Finally, any infographic created through Infogr.am can immediately be posted online, meaning that it’s embeddable and sharable with no further effort or knowledge of coding required on your part (and if you have sensitive data, your infograph can be given a password and private link).
Many of my clients are using infogr.am to create infographics to illustrate the sometimes complex concepts on which we write content. There are lots of options for having them created, but infogr.am is a great tool to consider.
More information about this cool tool can be found at infogr.am