For many, the biggest stumbling blocks to adding a regular blog posts to their websites, is that they just don’t have the time or inspiration. Perhaps writing doesn’t come easily to them, but often they believe that whatever they write has to be detailed, and amazing. The thing is, people who read digital content, whether on their handheld devices or monitors, don’t want to have to scroll and scroll to get information. They want it to be easily accessible and easily digestible.
As for inspiration, it is likely that every day potential blog topics present themselves, the trick is to recognize them when they do, and record them – on a whiteboard, as a voice recording, in a notes app, in a notebook… whatever is easiest for you.
(For my clients for whom I write regular blog posts, when these topic ideas come up, I ask them to send them through in an email – no greeting, no enquiry over my wellness or the weather – they just type the topic and press ‘send’.)
Note where the idea came from:
- a news website
- the television/radio/newspaper
- a supplier’s website
- a competitor’s website
- a brochure
- a conversation
- something you walked past…..
Use your smart phone to take photos of images that might support the idea – a relevant tool, shopfront, location.
Try to put some time aside each week to flesh out the topic, if necessary look for other resources to support your view – and don’t worry about word count, just get your message across.
If you thought it was an interesting topic, relevant to your niche, then your customers or clients will likely agree with you. And these are the people you are writing for. Don’t feel the need to throw in adjectives, exclamation points, and big words. Stick to the facts, and publish. Done.