A growing number of my clients are from non-English speaking backgrounds (NESB), and I am helping them improve their website copy. These clients fall into two main groups: They have businesses in …
Continue Reading about Writing Help For Non-Native English Speakers
Marketers just love to use labels to define different market segments or generations: influencers, early adopters, tribes, Baby Boomers, Xers, Gen Y - you know what I mean. But one that has emerged as …
Continue Reading about Gen C Identified and Waiting To Be Fed, Now
We often hear about how the internet has ‘made the world a smaller place’, but what it has done for businesses is open up a massive new world – and a huge customer base. It has allowed them to broaden …
Continue Reading about How Has The Internet Altered Business And Client Relations?
As a service provider to online businesses, it can be a challenge to operate in the same air space as companies who are often faceless and nameless, and who deliver bulk packages at …
