Log on to Google on any given day and you’re likely to be treated to more than their standard primary-colour logo. Since its inception, Google has been working and reworking its homepage logo with …
Continue Reading about Google Doodles: Quirky, inspirational – and you learn stuff too!
From time to time I have prospective clients ask me to provide website content that will get the to the top of Google's page rankings (for very competitive terms and often by purchasing a handful of …
Continue Reading about How Does Google Work? Today’s Answer (not necessarily tomorrow’s)
In the last few days Google has warned against using "Links with optimized anchor text in articles or press releases distributed on other sites". It is part of its ongoing assessment of the quality of …
As the number of individuals and businesses electing to outsource their digital content writing increases, so too do the number of questions I receive about how best to go about this. My clients know …
Continue Reading about Top Tips For Briefing Your Content Writer
The legal profession is highly regarded for being both noble and elite, with its complex processes, powerful arguments and distinct language that can overwhelm an ordinary person. Building a …
Continue Reading about Reaching Your Market: Websites and Copy For Law Firms
Content marketing is spear-heading inbound marketing campaigns and strategies this year, a trend that I predict to continue and grow in the years ahead. In the Content Marketing Institute’s report …
