In previous posts I've mentioned that a great way to find topics that interest your target clients is to look for the questions they are asking in Forums and Discussion Groups. Google previously …
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It’s no news that every day, more people – all around the world – are using the internet as a search tool to find places to eat, things to buy, services to use, and, of course, information. Smart …
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Content marketing is no longer just about creating pages of text, no matter how informative and interesting the copy might be. Most of us are visual thinkers – and adding a good infographic, photo, …
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Writing “Services” pages for a website may seem fairly straightforward, but ask a non-writer who has tried to slog through the process and they'll probably tell you just how difficult the process …
A growing number of my clients are from non-English speaking backgrounds (NESB), and I am helping them improve their website copy. These clients fall into two main groups: They have businesses in …
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Marketers just love to use labels to define different market segments or generations: influencers, early adopters, tribes, Baby Boomers, Xers, Gen Y - you know what I mean. But one that has emerged as …
Continue Reading about Gen C Identified and Waiting To Be Fed, Now
