Crafting the perfect online press release that appeals to a specific audience and gets them to your site isn’t rocket science. It’s physics. You have to set the right parts in motion to get the reaction you want.
Your Online Press Release Should Target Your Prospects
When you write a press release, you need to know your target audience. Their interests, their likes, their lingo. By doing a little research into who you’re selling to, you can understand what makes them tick a little better, and gain valuable insight into what appeals are most likely to get them to visit your site and buy your product.
After you get an understanding of your audience, you need to find out what keywords they’re likely to use when searching for a product or service like the one you’re marketing. There’s a variety of online tools that can help you do this. Once you have some keywords selected, it’s time to actually write your press release.
Short and Content Rich Press Releases Are Best
Your press release needs to be short, but full of content. Make every word count, and get the big picture across without delving into too many details. The ideal online press release should be 400 words or less. That’s enough to make your point without losing the reader’s interest.
Your headline should be short and punchy. Find a clever way to make the main point of your release and grab the reader’s interest.
Once you’ve gotten a headline written, you’ll need to write the lead paragraph of your release. Again, try to be pithy and encapsulate the point of your release into one or two sentences. After that’s done, you’ll launch into the body of your relief, where you’ll expound on the main point and perhaps introduce a secondary angle or feature.
When using your keywords in your copy, you have to use them enough to get them noticed by search engines, but not enough to get booted for “keyword stuffing.” A density of 1-2 percent seems to be the goal most Internet marketers shoot for. It’s also important to have keywords that make sense and fit organically into the body of your release, as readers hate wasting their time reading marketing fluff.
It takes a little practice, but by using these tips, you can craft online press releases that will get your product or service noticed, and drive traffic to your site.