Most business owners understand how important it is to have a website, and understand that for their website to be successful they need premium written content on their site. However, it’s not always easy to source such valuable content. Some website owners attempt to create their own content, which is certainly valid when starting out.
However, unless you’ve got some writing talent actually producing high quality content can be something like pulling teeth, and can take up far too much valuable time. Many website owners soon realise that writing their own content doesn’t go very far towards promoting their business or making their website a valuable source of information, and so seek an alternative source of content for their website.
Sources of Premium Written Content
One of the first places many website owners go to source premium written content are the various freelancing websites, where a website owner posts a job and they get bids from numerous freelancers all trying to gain work. This can be a great way of accessing good quality content, but it can also be rather hit and miss.
Gone are the days when all the people advertising themselves as “writers” are actually that. More and more people are turning to SEO article writing as a way of earning a few extra dollars, without any real writing experience or ability. However, they get work simply because they don’t charge as much as professional writers, and will thus produce quantity over quality. Unfortunately, it’s become clear that the search engines are overlooking sites populated with low quality, keyword stuffed articles.
Site Visitors Want a Positive Reading Experience
There are other sources of premium written content, however, that offer consistent quality time after time. Such sites are dedicated to the production of high quality written material for businesses, whether it be in the form of straight articles or news stories, or press releases designed for promotional purposes. These companies generally have several writers who understand the needs of website owners, and who know how to produce well researched and written articles that are optimised for particular keywords and keyword phrases without offering a poor reading experience.
Many content production companies offer packages to suit the needs of various sized businesses and individuals. It’s usually beneficial to drip feed articles to a site over a length of time rather than writing many articles and putting them all up simultaneously. Regularly adding new content keeps the site fresh, and ensures the site is regularly spidered and updated by Google. Google seems to have a preference for sites that aren’t static, but are rather added to and worked on regularly.
Ultimately, to guarantee the success of your business website you need premium written content which is interesting enough for website users to actually read, and which provides genuine information of the type your visitor is searching for. If you offer products or services through your website, keeping your site regularly updated provides potential customers with the assurance that you’ll be available for after care or service should they require it.