There’s a reason why blogs have existed since the inception of the internet – people love to read. Statista has estimated that in the United States alone, there are expected to be nearly 32 million bloggers by the time 2020 arrives.
But why do we love reading blogs and, perhaps more specifically, your blog?
In this post, we’re going to go over three reasons why people love to read blogs. By the end of this blog, you’ll hopefully have greater insight into what people are looking for when they read your content and how you can make little tweaks and changes for even greater engagement with your readership.
1. An Authentic Voice in a World of Noise
Mainstream media has been tanking in terms of views since the internet became widespread. Why? Because multiple sources of information are all reporting the same news and have the same take on the topic at hand.
Blogs are written by a unique individual who is deep in the trenches and knows what’s going on from ground zero. The blogger isn’t afraid to share their side of the story or opinion. In contrast, traditional media produced by multi-million dollar corporations typically shies away from making bold statements or comments which may not be welcomed by some viewers.
2. Content To Which Readers Can Relate
Showing your humanity through blogging makes you more relatable to your readers. This has a profound trickle-down effect on your readership.
- Being relatable makes you more likeable
- Being more likeable makes you more trustworthy
- Being more trustworthy builds loyalty and returning readers
- Regular readers are more likely to recommend your blog to others
Having readers who follow your blog makes them feel as if they are a part of a special community. This exclusive membership will further encourage readers to return to your site to get the latest on what’s happening with you or your business.
3. Most People Enjoy Reading
Human beings are hardwired to be readers for so many reasons. For one, it helps keep our brains in shape and working at their best capacity now and in later life. Reading reshapes our brain – literally!- and keeps us sharp .
Another reason is because reading relaxes us. A Mindlab International study involving volunteers from the University of Sussex found that reading can reduce stress levels, lower our heart rate and ease tension in our muscles.
Reading a blog also serves as an escape for your readers, or it can provide them with quality information on how to solve a problem. It’s a source of information they look forward to and, with consistency on your part, will continue to show up for as long as you continue to produce top-quality content for them to enjoy.