Your business website may contain a lot of flash animation, graphics, and general visual noise. All these creative coding gimmicks and tricks may look stunning. The visual components of the page may present the website visitor with an artsy or high-tech look. But, they are no substitute for professionally written custom content.
If a business website uses too many visual gimmicks and generic copy while lacking custom content, the information will appear faulty and unprofessional. It is imperative that your business website is optimized with professionally written custom content.
Basic Guidelines for Optimized Custom Content
know the secrets and techniques of producing professional copy for search engine optimization (SEO) and writing to attract potential clients and customers.
Optimized business website custom content contains:
• Headers and sub-headers
• Bold type
• Short paragraphs
• Targeted keywords and phrases
• “Typical” search keywords and phrases
• Keywords specific to the industry
• Frequent, but not excessive use of keywords
• “Natural sounding” copy
It is the content, organization, and visual impact, of the information that is important for your business, not necessarily flashing objects and other visual distractions.
All these factors allow for your business website to be easily scanned. Too much clutter, whether graphics or text, will probably result in a short stay from the visitor who may not return.
Web Content and Article Length and Caveats
Optimized web content and article lengths are typically 350-500 words. The keywords should be used, naturally – not forced, perhaps twice in the article.
Visitors are looking for information. They do not want to read a book of have to navigate through many pages or levels. If possible, use the most brief, clear, concise, and succinct copy to retain your visitors.
Custom Content is Searchable Advertising
The internet never sleeps, which means your business is open 24/7. Theoretically, everyone on the planet with web access is a potential customer. Optimized custom content will help search engines to locate customers. Consider your web copy to be a type of advertising with the search engines doing all the work to locate clients and customers.
Professional custom content writers can work with you to optimize your website information and copy to attract more visitors and potentially more customers.