Recognizing the supremacy of quality content in SEO, Internet marketers continue to exhaust a variety of possibilities for sharing content on the Web. Online marketers may use article distribution websites to channel their articles to a massive audience but are hampered by high costs and strict internal rules unlike the free and easy to use document sharing sites.
Businesses and professionals generally use document sharing sites for project management, online collaboration, cloud computing, document storage and other related activities. It allows members of a team, colleagues, co-workers, and clients to access documents anywhere in the world and at any time. When set for public viewing, these sites enable search engines to index and rank document URLs accordingly.
Article sharing: People love to share interesting or helpful content in blogs and social networks. Sharing sites allow you to upload text files, PowerPoint presentations and PDF files for others to download and share. Most file sharing sites include buttons for sharing content in major social networks such as Facebook and Twitter.
Clickable links: Unlike most article distribution sites, file sharing websites allow you to create links to your website using words appearing throughout your document. For added SEO boost, consider linking appropriate text to different pages on your website. This method produces indented listings on search engine results pages.
Easy publication: Major article distribution sites impose stringent rules in the preparation, rewriting and submission of articles as pre-requisites for distribution. As a result, Internet marketers ordinarily spend some time tweaking content to suit the requirements of article distribution networks. On the other hand, file sharing sites do not exercise editorial control over the content you can upload. Sharing can begin within seconds from uploading your articles.
In addition to their impact on SEO, document sharing sites offer flexibility in the format and appearance of content. You can upload professional looking PowerPoint presentations, colorful and well designed newsletters, or use high impact fonts at various portions of your article. These possibilities allow your content to stand out and attract more viewers to your site.
Anecdotal evidence suggest that articles appearing on document sharing sites seem to rank better than those coming from traditional article distribution networks. The variety of file sharing sites that you can find online such as Scribd, Issuu and Yudu are usually free of charge. Try a couple of sites and compare results to determine which ones work for you.