Online SEO press release is the electronic version of the traditional marketing practice of disseminating business information through news channels. Anyone who wants to take advantage of this powerful marketing tool must gain a clear understanding of how it works and the special techniques it requires.
Crafting the press release
The basic formula for creating press copy is improved with the inclusion of keywords which targeted readers use to find products and services online. Time and effort is invested in finding the appropriate keywords, incorporating these into the headline, first paragraph and body to make it an online SEO press release.
Upon submitting your press release, a reputable distribution service with a wide network of readers will then host your copy, classify it according to categories, and deliver it to subscribed users who pre-selected those categories.
Bloggers in search of fresh content relevant to their blogs may use your copy in their sites, effectively re-distributing the release to more readers. This can dramatically increase the size of your audience at no extra cost.
Action by readers
News and blog readers that enjoy your copy or find it helpful are bound to do any or all of the following:
- click on your link
- print the release
- forward the copy to friends
- share the release on social networks such as Facebook and Twitter
Sharing your news in social networks creates “social proof” which search engines love. As more people pass your news item around and share your links, your copy continues to grow as an online SEO press release.
Conducting keyword research and creating SEO copy using this information are essential steps in writing an online SEO press release.
Keyword research: It’s not enough to know what keywords are commonly used to find your products. You need to determine which among these phrases are used by credit-card ready buyers. You’re looking for long tail keywords for targeting niches and ‘buying’ keywords that lead to sales.
SEO copy: Take the targeted keywords and incorporate them into the basic elements of your press copy such as the headline, first paragraph and the body. Position the keywords at the beginning of the headline and avoid overstuffing the main body with the same key phrases.
Search engines will pick up your keywords from the online SEO press release and rank your website well once the search bots consider the growing number of backlinks and social proof gained by your website.
If you would rather not, or cannot, create your own online press releases >> Learn how Kerry Finch Writing can help!