Content is an important part of a businesses marketing plan. It helps to create a public impression and sends the messages that your business wants to get out to its ideal clients or customers. For that reason, the visual and written content that you create should be more than just words or images on a page. It should be interesting.
But I know that simply saying you need interesting content and actually producing it can be two very different things. In order to get the creative and interesting content that you need for your website, I hope the following tips will get you started.
1. Check Out The Competition
The world of business can be cut-throat, and focusing on how your competitors are marketing may seem more of a nuisance than something of value. But without a doubt, it IS valuable. Knowing what your competitors are doing does more than just show you where your content ranks in comparison, how you can improve it, and how you can differentiate – it will also ensure that you don’t miss any trends, news, and innovations.
By reading your competitors’ blogs, webpages, and other marketing materials, you will see how you may be able to take your’s up a notch and ensure you are always ahead of the game.
2. Utilize Guests
When you are constantly doing your own marketing and content posts, or if you have a single individual or the same team, you may find that things become routine. The voice, the approach, and the overall tone of the content can become stale or predictable.
Rather than resting on your laurels and becoming complacent, why not mix it up? Bring in a guest blogger or professional content writer who will approach topics from a new and different perspective. Your current readers will appreciate the ‘light and shade’ that this approach will add to your blogs.
Business names and industry insiders who choose to write guest posts for your site will likely bring their supporters along as well, by using social media to promote the post. Try it once, then, if successful, create a calendar to help you to remember to do it on a routine basis.
3. Treat the Eyes
Oftentimes businesses look at content as words on a page. They see value in lengthy posts that can deliver a good deal of educational value. But simply posting words on a page can become boring for your readers. They will likely want a break from the same long posts or blocks of text.
Rather than simply creating blogs, bring in some graphics! From infographics to pictures and images, the change will help your pages and posts to stand out. It will also help readers to refocus on the written content and increase attentiveness.