Online marketers are continually searching for the best ways to achieve online success for them and for their clients and most now acknowledge that the cleanest way is through content marketing. When looking at the 4 U’s of content creation, without doubt the most important for any business website is Uniqueness.
The days of using ‘borrowed’ or ‘digitally spun’ content, and the overuse and inappropriate use of keywords and page tags are long gone. Instead, it is vital that your content is unique if you want to engage your readers and at the same time receive a tick of approval from the search engines.
Why Uniqueness Is So Important
Run a search query for a term for which you want your site to rank. Unless you are very very specific in your query, chances are there will be thousands of other websites competing with you for the attention of your targets, and all of them are trying to outrank you for that word or phrase.
However, by creating unique content and using it creatively, you will be able to begin the process of setting yourself apart. You will:
- Improve your chances of ranking high in the search engines
- Give your readership what they want – and keep them engaged (which improves your chance of converting them later down the line)
With so much content already on the web, if you are not creating (or engaging others to create for you) original and unique content, then the risk of your site being devalued for publishing duplicate content is very real. Do some research, have an opinion and express it in your own, or your company’s ‘voice’.
Tips On Creating Unique Content
1) Have A Voice: If you have a stance on a given topic, by all means voice your opinion and let the world know how you feel! Make sure that you back up your thoughts/opinions/ideas with well founded sources
2) Share Your Story: Sharing a personal experience that you’ve had, or a customer’s story, can draw in your readership and keep them coming back for more.
3) Write In An “Idea” Journal: You never know when an idea for a unique piece of content may creep up on you. Whether it’ll work today or two years from now, write down all content ideas in an “idea journal”
> Get an overview of the 4 U’s of content writing