The importance of content marketing for small businesses has increased over the past couple of years. Yes, it does take extra time, effort and money to set up and maintain a blog but the rewards outweigh the hassle. It is the best way to create awareness about what you offer and attract your target audience while at the same time driving visitors to your website and social media pages.
After all, if you don’t update your blog, Facebook and Twitter pages regularly, why would anyone bother visiting?
Given that small businesses rely on social marketing for a large chunk of their business, the role of content marketing becomes even more important. Writing and publishing how-to articles which detail the use of your products, or blogs with enticing images which visually emphasize your products and services, is a great way to capture people’s attention.
Why are so many entrepreneurs investing in content?
Primarily it’s because it is the best way to establish trust and credibility. Large brands have the budgets to market the hell out of their products but likely your business doesn’t. By being more open with your target audience and sharing information about your brand, you can them, and if you do it well, convert them into becoming customers and advocates.
You cannot build a successful small business if you don’t have loyal customers and one way to foster loyalty, is by drawing upon content marketing strategies to engage them.
Secondly, content marketing will enhance your visibility online. The search engines, particularly Google, consider content to be an important ranking factor. So, to put it simply, your website’s ranking will not improve if you don’t original, relevant, and well written/produced content.
And last, but not the least, you should believe what people say. Over 60% of online shoppers who took part in a recent US survey stated that they find a brand more credible and reliable if creates and publishes custom content on a regular basis. Now, I suggest you take a look at the content on your website and its blog and be honest in answering the question “is it delivering value to readers?” If not, what use is it?
Is Writing Content A Roadblock For You?
In these times of cut-throat competition, having optimized and engaging content can give you a real and measurable edge.
If creating written content is a challenge for you, why not get in touch with me today to see how my team of writers and I can help eliminate this road block for you? We work with small sole traders through to multinationals and give each the same level of personal service.
– Kerry finch