When it comes to improving a site’s search engine rankings, the importance of high quality, custom content simply cannot be overlooked. Good SEO practices should be built around the development of quality content that balances readability with results. In the last few weeks, Google has made it clear that sites which make use of poor quality content will be penalised for generating what the search engine giant seemingly views as internet spam. The changes are important to understand if you’re eager to propel your online business to the top of the search engine rankings.
About Custom Web Content
Content such as web articles, blog posts and press releases are all different types of custom content that are used by internet marketers to help improve your off-site SEO. If you’re not sure what that means, it is basically content that is relevant to your business, which is used to generate links back to your site. The better the quality of the links, the more highly your site will rank in the search engines.
High Quality Content for Lasting Search Engine Results
Changes that have recently occurred in the way that Google indexes sites have made it clear that quality, not quantity is number one. If you’re aiming to be recognised and to be ranked highly by the search engines, then good quality links that stem from valuable, original content are essential. Strong SEO practices should employ techniques that focus on the creation of unique content that is equally relevant to readers as it is to search engine bots.
Poor Content Can be Costly for SEO
So how do you avoid making costly mistakes? Well there are some key things you should be wary of, whether doing your own SEO or engaging an SEO expert to carry out the optimisation for you. Start by casting a critical eye over the content and assessing how unique it is. High quality content means either you or your SEO provider delivers well written, thoughtful web copy that is interesting and relevant. The copy is placed on respected, relevant or authority sites with strong links from those sites to your web pages.
Poor quality content that is crammed with keywords and lacking structure, or exists in multiple versions with very little obvious difference between articles will not hold your site in good stead. These articles are often placed on less relevant websites, with numerous links, but of significantly less value than a few strongly placed links. In fact, the chances are this kind of content and linking practices will do you more harm than good.
If you value your business and you want to grab hold of every opportunity to succeed, then good SEO practices are essential. Quality custom content is a must if you want to climb the search engine rankings to secure a spot at the top for the long haul.