It has become apparent to many website owners that the days of using cheap poorly written articles are over, and the only way to achieve true success online is with the use of well written custom content that both search engines and readers love. Any business owner starting a new website needs to be aware of recent changes to Google’s algorithm that have made many of the traditional ways of ranking obsolete. There is no doubt now that websites which don’t offer high quality content to the end user will be banished to the nether regions of search engine hell, where no human searcher is ever going to find them.
Where to Source Custom Content
For this reason, it’s essential that website owners get it right with respect to custom content right from the start. Obviously, those with plenty of time on their hands can create their own content, if, of course, their English language skills are up to par, and they’re familiar with the form of writing necessary to produce high quality articles which appeal to both readers and search engines. Alternatively, they can purchase high quality content from a reputable content creation business.
Drip Feeding Content is the Best Strategy
Ideally, a website populated with custom content won’t have hundreds of pages added in a day. Doing this is sure to attract the attention of the search engines, and not in a good way. A website that grows naturally is one that will be less likely to attract negative attention, and to do this, well written pages are added to the site gradually, at the most a few new pages a week. This ensures a couple of different things: first, that there’s always new content for the search engines to spider, and second that there’s always new content for readers to find. This shows genuine visitors that a website is being constantly updated, which generally tells the visitor that the business is current and up to date. When a visitor gets to a site and discovers it hasn’t been updated since 2009, they’re more reluctant to trust it as a valuable source of either information or products.
Cheap Content is Rarely Good Content
Fortunately, it’s possible to get high quality custom content packages created that allow website owners to add well written articles to their sites on a regular basis, ensuring the site is always kept up to date with the latest information, and that the search engines always have something to spider and to rank. There are providers of very inexpensive content which rely on the premise of “quantity over quality” and will often offer articles for as little as $1 to $2 each. These should be avoided like the plague! It is far better to put one high quality, well written article on your website, than 10 extremely mediocre ones.
Simply put, in order to build a high quality website, it’s necessary to use high quality, 100% original custom content, and it’s important to keep building the website at a gradual pace. Such websites invariably outrank those which are built with lower quality material, and which aren’t kept regularly updated.
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