Quality web page content is integral to your online business development, providing substance and generating interest. People are attracted to your web pages for the information they can deliver and, together with your website’s ease of use and intuitive navigation, written content will encourage site visitors to stay, and move through your site.
Benefits of quality web page content
Exhibit relevance: Internet users are attracted to web pages that are interesting and brimming with information that will educate them, solve their problems or manage their situations. By understanding the needs and wants of your prospects, and identifying how you can deliver solutions to their problems, your content, when well written, will be both relevant and engaging.
With so much information being published online everyday, the challenge for every website is to stand out and become regarded as an authority on a subject or in a market. Becoming an authority requires having the readers’ trust – and this is achieved by having a strategy of publishing ongoing, high quality, web page content. Well-written copy which observes grammar rules commands respect among a sea of DIY writers, spun articles and hastily worded posts.
(Spun articles are created through software applications which take original content and automatically replace certain words with synonyms often without regard for how they are used in context. Other types of content found on the Internet include articles that are rewritten pieces of original content, hastily reworded and intended to pass uniqueness tests or avoid charges of plagiarism.)
Provide business information
Internet users often view a website’s content relating to the business, its products, and the people behind them, before deciding to make a purchase or determining its ‘authority’ status. Therefore, the ubiquitous ‘About’ page should contain sufficient details about the business, its goals, objectives, location and the people supporting it. Other important Website pages are Home, Services/Products, and the Contact page – which should enable potential customers or clients to easily connect with businesses.
In addition, the Privacy page is vital – not just for site visitor information, but the search engines also look for this when determining the authenticity of the site.
Search engine optimisation (SEO)
SEO refers to steps taken to improve the ability of a web page to be ranked well in search engine results pages (SERPS), particularly on Google. Search visibility for targeted keywords, and your site’s search rankings in general, are crucial to online business success and developing high quality web content is a natural and powerful SEO strategy. While the factors behind search engine algorithms are closely guarded, Google has made it clear, over and over again, that it aims to provide the most relevant search results by rewarding high quality content.
Encourage action – subtly:
The more savvy Internet users tend to avoid sales pages and obvious sales pitches, unless the product or service is answering a specific need that they have, at that moment. Pillar articles, including authoritative blog posts, which are longer and more information-rich content, allow businesses and advertisers to market their services and products in a subtle yet effective manner. Pillar articles build interest, stir emotion and eventually close the deal with a call to action that sounds like a natural next step for the reader.
Over time, consistent development of original and high quality written content will not only promote future return visits and a loyal following, but will also help establish a web page as an authority in a particular field, and, as a consequence, increased social media awareness.
Use a content writing service
Writing content for one’s own website is possible only when a business owner has excess time, marketing know-how, and the creative juices necessary. High quality website copy must meet writing standards for grammar, sentence structure and punctuation, while providing unique and interesting information in a manner that allows search engines to view, index and rank content accordingly.
Not all business owners are equipped with writing skills or are able to write about their companies, products, and services in an objective manner, without sounding too self-serving. Engaging a professional writer with vast experience in writing various types of web content, who is able to demonstrate good reviews and word of mouth referrals is the obvious option.
Developing web page content is important but it can take plenty of time to brainstorm ideas, research information, and craft words into sentences and paragraphs. Even if one were skilled at writing, the time involved in creating written content can distract a business owner from core business activities. A professional content writing service will be backed by a team of writers who can easily create web page content for you, regardless of your business model or niche, so that you can focus on more important activities such as product development, establishing business partnerships and exploring new markets.
My Kerry Finch Writing team includes well trained and skilled writers who are passionate about writing, and who carefully create content from scratch – every single time. Content planning precedes the writing process as my team and I invest the time necessary to understand my clients’ businesses, their goals, needs and the challenges surrounding them. In so doing, content opportunities are identified and used to promote client websites in subtle yet powerful ways.
The end result is high quality web page content which leaves site visitors with the impression of credibility, professionalism, and authority. It builds trust, and, at the same time, promotes search engine visibility.
If your website copy needs a professional overhaul, or if you are building a new site, I’d be happy to give you a no obligation quote for creating premium written content.