Having premium written content for your websites is no longer a choice for online businesses. Recent crackdowns on link-building services by search engines – notably the ongoing Google Panda updates – have hobbled many of the SEO strategies previously employed my marketers.
No More Reheated Content
The services most recently being targeted by the search engines specialized in re-spinning and submitting content through private blog networks. These services have been hit with a website de-indexing campaign that has rendered their future usefulness to clients negligible.
Search engines like Google are committed to detecting out duplicate and bogus content, and have now updated their algorithms to identify recycled content and the websites that contain it will, and have, suffered as a result. With this somewhat shady method of link-building gone now, more than ever, the need for quality, unique content for your websites is vital.
Too many people over-think strategies for improved search engine visibility. If you ensure that the content you add to your sites is original, well written and relevant, it will work for you. Focus on this simple concept, rather than trying to outsmart Google, and your website rankings will benefit, and let’s face it, online businesses live or die by traffic volume, and having a good search engine ranking is key to getting the traffic you need.
How Premium Written Content Helps With Marketing
In addition to helping with search engine results, having fresh, unique content also helps you with marketing your online business. Quality content helps you by:
- Establishing your site as an authority: By having serious, well-researched articles on your site, you establish your site as a reliable source of information. This credibility creates trust and loyalty among your prospective customers.
- Getting visitors to come back. By regularly posting new articles and content, you give visitors to your website a reason to come back and visit again and again. By getting visitors engaged in your site, you increase the chance that you’ll be able to make a sale.
- Standing out from the competition. Unique content allows you to draw a contrast between yourself and competitors who may be using the same rehashed copy that everyone else is using. This difference can help elevate your business over the competition.
- Target niche audiences. With unique and original content, you can better market your site toward targeted demographics. Bland, generalized sites do not have this advantage.