In the last few weeks I have officially launched my latest report Powerful Press Releases. To be able to demonstrate to readers just how effective online press releases are as a backlinking strategy, this week I decided to put a press release into action. Below is the result after 2 days:
In case it is difficult to read, the press release returned 210,000 results – and there are 3 links to my sales page in the release – you do the backlink math. I have seen some very dramatic results from my press releases, and normally 2000-5000 results returned is a great outcome. That the topic is an in-demand one always improves the stats, but this result saw me happy-dancing around the room.
Just as I am writing this, I decided to see what the results are, 24 hours later. Knowledge of Google’s moodiness steeled me for a dramatic drop, but instead:
This release cost me 20 minutes in time, and zero in cash outlay – I placed it with one of the free services. I don’t expect much in the way of traditional press coverage, not even pickup by Yahoo! or Google News – these will come when I write a release and distribute it using one of the premium paid services.
Press releases are powerful for SEO, which is why I compiled my Powerful Press Releases report. Every internet marketer should have them as an integral component to their overall SEO strategy.