When it comes to getting top website rankings in the (ever-changing) world of search engines, content is still wears its crown. Modern SEO is easy – just focus on creating original and relevant content, and add it – on an ongoing basis – to your site.
Even former Google employees have told us to stop thinking about ‘SEO’, and to just be relevant. In doing so, we will be laying down the foundation for long term SEO success.
Content of Value
Creating great content means offering real value to the reader. Written content should be easily read, relevant to the spirit of the site, and engaging. If it isn’t visitors will simply click away from the page. If the content does not address a concern, solve a problem, inform or interest, then no number of SEO tips and tricks will help.
Selecting the relevant keywords
In competitive markets, keyword research remains important in order to ensure that you remain relevant to your target market – and it goes hand in hand with creating great content. Finding the top keywords in any market can be accomplished by using a range of free tools that will display the keywords that people are searching for online.
Think of the popular keywords as questions that visitors are looking to have answered. Most people are searching for solutions when they type a word into a search engine. As such, using these keywords as the foundation of an article (or a page on the website) is a good way to offer your solution to the problem, and it’s advisable to include the keyword, and other semantics (the other terminology used by the target market), within the content.
This isn’t hard work! If you are writing for readers (and not focusing on the search engines), the keywords and semantics should appear naturally.
The search engine robots will match your keyword, and relevant content to the search queries they receive. Remember that it’s the quality and relevance of the content that is important following Google Panda updates.
Think about ways to boost the relevance of your website. For instance, there are always opportunities to increase the amount of quality content – to enlarge the scope of the website, cover more related issues, add relevant images, photos, instructions and descriptions.
Building a useful website with a high unique, relevant content is a long-term SEO strategy – one that will never be penalized. Continue to feed your site over time with good quality content – including text, video, audio and graphics, and your visitors, and the search engines, will love it.