Oil and gas companies in Australian, and indeed in many other countries, are embracing amazing opportunities for growth, and are increasing capital expenditures to fund expansion. This upward movement by these companies will have a significant impact on those related businesses that support the oil/gas/mining industries.
Health and Safety Providers Need To Be Online!
Existing health and safety laws require businesses and organisations to maintain safe working environments for the welfare of personnel. To ensure safety protection, oil and gas industry Australia companies set aside substantial budgets for procuring safety protection solutions such as gloves and flame retardant clothing. Many of these organisations start the buying process with an online search and often initiate contact with websites that appear on the top search results. So it is clear that a website has become a basic tool for creating company awareness and generating sales leads for suppliers to oil and gas – and mining – companies.
Having an online presence through a website is an important first step of any Internet marketing strategy – a strategy that is comprised of different activities aimed at promoting goods and services on the Web. Internet marketing is crucial for the success of small and medium sized businesses, providing many important benefits such as:
- Global reach
- Automation for efficiency and time management
- Cost effective strategy
- List building
- Improved revenue
Global reach: Oil and gas related companies, wherever situated, are potential suppliers to billion dollar oil and gas companies around the world. A website is accessible anywhere in the world and helps businesses in Australia to tap a global market.
Sales efficiency: Websites may be automated to collect sales leads and perform other marketing activities such as provide access to product brochures and receive online orders from clients. Automation reduces time spent collecting new sales leads and orders so that sales personnel can focus on closing deals with hot leads.
Cost effective: Internet marketing is less expensive than traditional marketing activities such as TV and print ads. The right techniques and tools on the Internet enable smaller sized organisations to compete very, very effectively with bigger companies with large advertising and marketing budgets.
Internet marketing has many facets, and one of the most important is establishing authority and credibility with informative, well written website content. There is no doubt that these days, original written content (along with video/audio content) is the best way to attract both the search engines, and visitors to your website. Be making your website content engaging – and here I refer to both the corporate/product/services pages and, importantly your blog/news section – those visitors could become your biggest clients!
There are immense online opportunities for any suppliers of safety products and services to the oil and gas industry in Australia. If you have a website that is not working for you, this could be easily turned around with the addition of more great written content. If you don’t yet have a website, then I’d be happy to put you in touch with someone create an inexpensive website. In either case, just contact me!