Internet users rely on search engines such as Google in order to learn about legal issues and find an attorney for advice and help. Your potential clients often click on those sites that appear at the top of the Google results that are returned from their search query. It is not such a big leap to say that lawyers need quality, naturally optimised law practice website copy – content that contains relevant information that targeted clients are looking for.
How search engines rank websites
Search engines regularly crawl web pages, and index and store data found in them. When Internet users type in keywords to find law practice websites, search engines will display a list of web pages containing matching keywords in the order of relevance and authority. Relevance and fresh, original content, are major factors in ranking a website. Google considers the different elements of website content when they rank sites.
Keywords and, now more importantly, associated semantics, used in law practice website copy play an important role in search rankings. The right keyword density (not overused!) in website copy and articles for legal websites are signals that Google bots use to gauge a website’s relevance for different search terms.
An experienced legal content writer will incorporate targeted keywords seamlessly into website copy and articles for legal websites, observing search engine optimisation (SEO) content guidelines and best practices. Applying great research practices to the content will deliver the semantics that the search engines look for as well.
Outsourcing articles for legal websites
Search engines aim to provide the most relevant search results, and with new web pages uploaded daily, search rankings constantly change to reflect the freshest content on specific topics. Creating new articles for legal websites regularly can ensure the freshness that search engines love.
Content writing for legal websites, however, requires time and a clear understanding of SEO which can be a challenge for lawyers or their legal staff. Outsourcing to a legal content writer is an ideal solution for creating original articles for legal websites. By outsourcing to a professional writing team, website content can remain fresh, up-to-date and useful for potential clients, while legal staff can stay focused on their regular responsibilities.
New law firm websites will need a legal content writer for developing basic web pages such as the About page, service description pages, FAQs and articles pages. Existing websites must stay relevant with fresh law practice website copy containing popular keywords for search visibility and popularity among Internet users. Attorneys and their legal staff need not worry about developing and creating web content. Legal content writing services are cost effective solutions that save time and enhance law firm efficiency.