Content marketing: you know, it is often much easier than it sounds. Coming up with fresh ideas or news pieces that will help support your public profile, or that of your businesses, profile is often seen as a chore, particularly when the goal of such content is to not only increase client engagement but also to attract the love of the search engines.
One thing that we often forget is that those who visit our websites sometimes have no idea about who we are, what we’re about, and what we do, and, most importantly, how we can help them. So it is vital that we provide them with written content that gives them this information, that it is current, and that it is easy to understand.
If you’re struggling for content ideas, or want to help cement your relationship with your readership, consider adding these ideas to your blog/news/social media schedule:
1. Case Studies
Be alert to industry news when it comes to case studies that could help you promote your organization, or products and services. Case studies help legitimise and prove your product and make you – and your product – more trustworthy (and therefore more worthy of a purchase).
2. New Products
Announcing new products is one area that few organisations forget, but they often miss out on how to promote it by making their blogs and landing pages purely sales-focused.
Rather than take a sales approach, introduce your readership to the new product by putting the spotlight on how it can benefit them, and what uses it has…. What makes this better that a previous product? How can it work with a current product? What problems will it solve? How will it save the purchaser time and/or money?
3. New Ways to Use Products
If you sell consumer products, tap into forums, social media boards, and blog comments to discover new ways that past customers have come up with for using your new product (if you have no leads, put the word out there! Ask and you’ll be sure to receive a load of responses). The more uses your product has, the more buyers it can attract.
4. New Staff
Welcoming someone new on board? Then by all means make an announcement! People like to read about people. Where appropriate, including a picture increases engagement, and reinforces the fact that there are people behind your business name.
5. Leverage the News
Note any news stories that can be adapted for your business blog. It may be a new law that has been passed, or an event that featured participants wearing/using your products. Be alert to ways that these news stories can relate to your business, its products, services and operations. News stories show that your blog is being updated and remains relevant regardless of whether your main site pages change often.