Having a website is an important first step in Internet marketing for oil and gas related businesses. In addition to its colour scheme, structure and other technical elements, website content plays an important role in making a site visible in search engines and obtaining top search rankings in a process also known as search engine optimisation (SEO).
The multibillion dollar oil and gas industry is composed of upstream (oil and gas exploration) companies and smaller-sized businesses which provide specialised goods and services to the upstream organisations.
The continued growth of oil and gas companies worldwide presents greater business opportunities for the oil and gas related businesses such as software solutions development. Regardless of their locations, providers of software solutions can reach global markets easily through SEO content created for websites.
Why SEO content?
Potential clients often turn to search engines for business research before buying what they need or engaging the services of important contractors. Internet users ordinarily click on top links appearing on the first page of search results. Getting top search rankings therefore is a necessity for software solution providers to attract new clients.
Search engines such as Google constantly crawl the Internet for content appearing on web pages, index them and rank them accordingly. The search engine crawlers or robots are programmed to pick up keywords following an algorithm or search formula.
Keywords are terms or phrases which a target audience often use to find what they need or want on the Internet. Brainstorming and investing in a keyword research report can help determine the appropriate key terms for a software solutions website so that it is readily found on the Internet.
Experienced and professional content writers, like my team here at Kerry Finch Writing, know that correct (minimal) keyword usage, used hand in hand with other relevant industry terminology, attracts both search engines and an identified target market – and we know how to incorporate them in well written web page content, and articles and blogposts.
Content strategy
Search rankings change constantly as new web pages appear at an ever-increasing rate. For this reason, a website must have a continual supply of unique, fresh and relevant content regularly for improved search rankings or to maintain top search rank.
There are times as well when negative reviews or feedback may appear in blogs of disgruntled clients, past employees, or competitors. Creating fresh content regularly promotes visibility in search engines and may help push down older web pages containing negative feedback.
Software solutions websites need optimised content for the basic web pages such as the About page, products and services pages and compelling articles for attracting site visitors and converting them to clients and buyers. Because of the specialised and often customized type of service that software developers provide for oil and gas companies, it is advisable to engage a content writer with relevant experience who can deliver well researched and search engine friendly content for web pages and articles.
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