One of the most crucial aspects to building a high ranking, successful website, is the inclusion of custom content. Quite simply, in order to have a website that is ranked highly by the search engines (Google in particular), a site needs to provide the end user (the reader) with quality information. The hardest part of this, of course, is the fact that somebody actually has to write the content, and a lot of business owners and website owners simply don’t have the time or the ability to create reams of quality written information that the search engines will love.
Sourcing High Quality Custom Content
One of the best ways of getting custom content to suit your business is to invest in the services of a professional content company. Such companies generally employ several expert writers, who are experienced in researching a multitude of topics and creating articles that are interesting to read and are also designed to appeal to the search engines. In order to create such articles, the writers utilise keywords and keyword phrases in high enough densities that the search engines know what to rank them for, but put together in such a way that they read well to the end user.
There was a time when putting as many keywords as possible on a written page was desirable (and many website owners loaded up sites with custom content that was barely readable gibberish), but this has not been the case for many years. Back then, the search engines weren’t clever enough to distinguish between content written for them, and content written for the people who will eventually land on the page! Now, Google in particular, is very fussy about what it considers good content, and the moment its bots detect a page that is “stuffed” with keywords, it takes actions to ensure that page is delisted from the search results, or at the very least, placed so low that no human users will be able to find it.
Achieving High Search Engine Listings
Ever since Google’s recent Panda update, more and more website owners and business people who have relied on their search engine rankings have discovered the hard way that poor content and bad SEO practices are no longer tolerated. Many people have lost thousands of dollars of income as their website has plummeted from the top of the search engines for their keywords, to somewhere so far down that the site may as well have vanished altogether. In order to avoid such a circumstance, it’s becoming more crucial now than ever before to source high quality custom content that is written primarily for the end reader. Articles written in poor, barely readable English will be penalised, so there’s no point in relying on high volume poor quality articles.
Excellently written custom content is now the only hope most websites have of ever remaining competitive, and for those whose businesses and livelihoods rely on such content, there is no point in taking shortcuts.