Your website isn’t a “set it and forget it” type of asset. It’s something which should be constantly evolving and changing as your business grows, your customer-base diversifies and as technology as well as online policies improve and change.
Keeping your website fresh is important for both those who visit it and search engines. You want to constantly offer visitors the best user experience while making search engines like Google happy with new SEO and industry relevant content. In return you are rewarded with repeat visits, conversions, and a higher ranking on the search engine results pages.
Here are my top tips for breathing new life into your website – why not make these a priority for the year ahead?
1 Start with the Home Page
When someone navigates to your website, what do they see? A wall of text on a boring backdrop or a page which includes photos, videos, and compelling headlines and openers that explain exactly who you are, what you do and why you are the best choice for the consumer.
You don’t have to spend a lot to freshen up your home page. Think about the impression you want to give visitors and deliver by using a variety of media. The majority of images and video can be shot with your own smartphone, and great content can be added by yourself or a professional copywriter.
2 Write a Regular Blog Post
Blogging is the perfect marketing tool. Not only will the regular inclusion of content on your website boost your ranking in the search engines, but having well-written content on your website will have a profound positive effect on your business, including:
- Repeat visits
- Brand recognition
- Increased lead and customer conversions
- Boosted personal and business trust and reliability
- Becoming known as a respectable industry thought leader
Not sure what to write about? Do a search for news, innovations, and strategies related to your industry and start gathering ideas. Try a little competitor espionage – see what your main competitors are writing about on their websites, and do it better! Always aim to improve or expand upon what is already out there.
3 Get Rid Of Redundancies and Inaccuracies
It’s a good idea to go through your website every 3 months or so to ensure that the information on your website is consistent and up-to-date. Nothing will confuse or frustrate visitors more than having inaccurate or incorrect information or web pages linked to your site
4 Streamline Navigation and Search
You can significantly increase the amount of time people spend on your website by making it easy to search and navigate. A website that is easy to browse is one with a well-developed search function, topic tabs, and appropriate hyperlinks which direct visitors to relevant web pages.
5 Collect and Add Testimonials
Social proof is everything in today’s online world. Consumers are more likely to purchase from companies with a lot of positive reviews and 5 star grades than those which lack these features.
Testimonials can come from anywhere. Word of mouth, emails, blog comments and social media. If someone has something positive to say about your company, ask if you can post their glowing review on your website!
If you need some more guidance, I welcome your comments or email.