Content sharing websites are increasingly being used by Internet marketers for SEO purposes due to their potential for link building and attracting large amounts of traffic. More powerful than article distribution websites, file sharing sites such as Scribd enjoy top ranking search results and should form part of document sharing strategies for SEO.
Document sharing directories are websites primarily used for disseminating files of various types online. To start sharing documents, all you need to do is create a free account and upload files in popular formats such as Word, Excel, PowerPoint and PDF. Unlike traditional article distribution sites which can take some time to publish your articles due to strict editorial rules, content sharing sites make your documents available to the public immediately upon their upload.
Anyone can use content sharing sites but only those who follow document sharing strategies will reap the best results in SEO.
Use targeted keywords: Keywords remain vital in document sharing for SEO. Determine the best targeted keywords through intelligent research and use these phrases in the document’s title, filename and body. Make it a habit to save your documents in filenames containing targeted keywords because content sharing sites often adopt your filenames during upload.
Secure your links: Links included in articles shared at traditional article distribution websites are not always retained by the people sharing them elsewhere. At document sharing sites, original links of a document’s author may be secured by saving these in “read only” PDF format.
Build links: Link targeted keywords strategically placed throughout a document to your website. Link them as well to different pages on your website to obtain indented listings. Maximize the footer of all your document’s pages by including links to your website.
Observe document word count: For purposes of SEO, the standard document’s word count is between 400 to 600 words. This range is enough to provide helpful information while retaining a reader’s attention.
Leverage old documents: Article marketers often accumulate large volumes of articles that are useful to readers. These documents may still be used in content sharing sites with just a small amount of editing.
Visual design can also boost document sharing SEO strategies and it’s easy to use colours, varying font types and sizes and appropriate layouts because content sharing sites accept different file formats. Present informative articles in newsletter styles, use bold typeface as headlines, add images and use coordinating colours throughout your document for aesthetic appeal.