Sharing content is the leading activity in social networks as Facebook reveals that its users share more than 30 billion pieces of content each month. This is why Internet marketers are turning to document sharing SEO websites for syndicating articles and other content types to a huge audience.
File sharing websites existed for quite some time and were designed primarily for storing and sharing files among selected users. As Internet technology became more sophisticated, additional options for sharing files in websites, blogs and social media created an awareness of the powerful effect of document sharing SEO strategies.
Find targeted keywords: At the cornerstone of SEO are keywords which must be carefully researched, relevant and laser targeted. Online keyword research tools can help determine the appropriate phrases to use throughout your documents.
Create quality content: Content quality is still important in document sharing. Internet users love to share informative and helpful content. You can write your own articles or outsource this task to SEO writers. Most Internet marketers accumulate articles and can recycle these documents by tweaking them a bit or adding a few design touches to give them a fresh look.
Link your keywords: Article distribution websites publish documents containing links but there’s no guarantee against their removal once these are shared. File sharing sites also allow you to insert hyperlinks in documents using keywords as anchor text but the big difference is in the ability to save and upload them as PDF files which help in preserving those links.
Keywords in filenames: Search engines view document titles when indexing pages and content sharing sites often adopt the filenames of uploaded documents as their titles. Before an upload, make sure that your document has been saved under a filename containing your targeted keywords for extra SEO advantage.
Document size and format: The size of your document will depend on the information you share although most SEO articles maintain a standard word count of 400 to 600 words. Since you’ll be sharing files “as is”, always use readable font types and sizes such as Arial 14-pt.
Unlike traditional article distribution sites, you can upload documents in a variety of formats including Excel, PowerPoint, and PDF. Exercise your creativity with any of these formats to add visual appeal using color, magazine styles and images.
Other document sharing SEO strategies include synchronizing uploads with your social networks, pinging your content at Pingler and Pingoat and inserting your website links at the footer of your documents.