Internet marketers regularly use document sharing SEO tools for disseminating articles to a massive audience. Traditional article distribution websites perform this service but exercise editorial control which tends to limit an article’s SEO value. Innovative marketers increasingly use file sharing sites as they observe how content hosted on these sites tend to rank well and attract sizeable traffic.
File sharing sites such as Scribd and Box.Net are primarily used for sharing files among readers, colleagues, co-workers, team members and clients. Often free of charge for minimum storage sizes, these sites allow you to upload and immediately publish documents in various formats such as spreadsheets, Power Point presentations, and PDF files. When set for public viewing, these documents become readily available for sharing to a large audience.
Simply publishing your articles on file sharing sites, however, will not instantly boost your website’s search rankings. You still need to observe document sharing SEO techniques for transforming your articles into traffic magnets.
Create quality content: A universal principle of SEO involves publishing quality and useful material. Content that is helpful to the reader and relevant to the topic are often viewed and shared among readers.
Document size: For purposes of SEO, an article should have between 400 to 600 words. At this word count range, an article should be able to provide enough details without losing the attention of its readers.
Font size: Using the right font size adds visual appeal and promotes readability. For ordinary articles, a 14-point font size is generally sufficient. In some cases, varying font sizes can add impact or neatly present certain types of documents such as newsletters and pillar articles.
Files and titles: Search engine bots are known to view and index keywords appearing in a document’s title. In order to maximize SEO value of a document’s title, make it a habit to save articles under file names containing your targeted keywords as document sharing sites often adopt the same filename as the article’s title.
Keyword use: Keywords are still essential in articles you share. Place targeted keywords strategically throughout your document and link at most 3 of these to different pages on your website to promote indented listings at search engine results pages.
Unlike article distribution websites, document sharing SEO sites allow you to customize the appearance of your articles by incorporating color and images for visual appeal. To ensure that your links are retained after sharing, experts recommend saving and uploading documents in PDF format.