Internet marketing professionals all over the world are using article marketing strategies to provide them with both traffic and links to their websites, but many of them don’t realize the value of a well written SEO content over poorly written articles.
They have seen first-hand the benefits of article marketing and know that articles have a variety of uses, including:
* content for websites
* blog posts
* publication in ezines and newsletters
* syndication and
* mass distribution
Make Your Article Easy to Read
1. Spelling and Grammar Matter!
Ensuring that an article is free of spelling and grammatical errors is important – to the reader if not for the writer!
When you are positioning yourself as an ‘expert’ you have to wrap yourself in credibility. If your article contains spelling or grammatical errors, the reader’s eye is drawn to them, breaking their concentration.
These errors show a lack of attention to detail, which will reflect poorly on the author. Your goal is to have an article that easy to read, all the way to the end, without any obstacles.
2. Simple Language
People who are looking for information online are used to it being delivered to them quickly – they seek instant gratification.
If an article appears difficult to read, they will move on to one that is easier for them to digest. Using big, fancy words won’t do you any favors because your readers may not be as knowledgeable as you.
It is important to know your target audience and they way they speak – then pitch to that level. This article marketing strategy is vital if you want to really connect with your buyers.
3. Scary Text
Big paragraphs can be very daunting as well – they spell ‘hard work’ to people who are used to quickly extracting key points.
You should make it easy for your readers – short, sharp sentences in small paragraphs. Sub-headings and bullet points are great tools to help you to do this.
4. Accuracy Is A Good Thing!
Most importantly though, know your stuff. When writing for a specific niche, your articles should be based on facts using language to which those readers will relate. Research well and provide interesting, relevant information.
5. Articles Are NOT Sales Letters
Don’t try to ‘sell’ in an article.
If appropriate you can offer an ‘opinion’ or ‘review’ or speak in general terms about products or services, but get your readers to your website before delivering a sales pitch. Even then, many marketers choose to first gather contact details (‘squeeze’) before attempting a sale.
Know that your objective is to create enough interest for the reader to want to follow your “Call To Action” in the Resource Box or final paragraph.
By following using these article marketing strategies, your article is more likely to be published by an ezine or newsletter (with links to your site intact), dramatically expanding its reach.