I am a content writer. I write SEO website pages, articles and blog posts. I know how to do this, and I’ve been told I’m pretty good at it.
I also know what I am not – yet. And that is a copywriter. Copywriters are the people who put together those (usually) very long sales letters that are constructed in such a way as to create many buying opportunities throughout their reading. I understand the concepts – I know I need to identify problems, solve them, empathize with people with that problem, make them an offer they can’t refuse, include bonuses and guarantees. I know this.
A little while ago I had the pleasure of meeting the world’s greatest living copywriter, John Carlton. In fact, I had a few beers and dinner with him, and his business partner Stan Dahl in both Melbourne and Brisbane, Australia – and I had in the two weeks leading up to that night, heard John speak in Sydney, Melbourne and Brisbane.
John is a gifted speaker, a raconteur, and a really smart man to boot – and demonstrates to his audience that he really knows his stuff.
John says that all copywriters are salespeople, and that those of us who aspire to be good copywriters need to understand what we are selling: “It’s not the thing, it’s the result” he says.
Learning copywriting from John Carlton would be an opportunity not to be missed, so when I heard that John was going to open up a Simple Writing System home mentoring program, I had to get more information – and I will be sharing this with you as information is released.
I think it’s time I stepped out of my comfort zone, and enlisted the support of John Carlton’s Simple Writing System – what about you?