When adding content to their websites, the one mistake many online businesses make is recycling content from other sites instead of creating unique content. Search engines are built to detect recycled content, and visitors to your site also often have a well-attuned sense of when they’re reading rehashed writing. To keep search engine algorithms and human visitors to your sites happy, you need fresh content that’s well-written, well-researched and relevant to your sites.
Search Engines And Content
Think of a search engine as the user’s personal shopper for ideas and concepts. The search engine’s job is to find the content that best suits the need of its user. The major search companies – Google, Yahoo, Microsoft – have spent fortunes and hired some of the best minds in the world to help them develop programs for this purpose.
Search engines are programmed to detect duplicate or nonsensical content and filter it out from their search results in order to help them provide the most timely and original content to users.
By having well-written, relevant and timely content posted to your site on a regular basis, you can help move your website up the search result rankings list on major search sites like Google, Yahoo! and Bing.
Getting a high search result rank is important, as studies have shown that most people do not look past the second page of search results when looking for a product or service.
How Custom Content Providers Can Help
Providers of unique content can help your sites with search engine rankings by providing quality content on a regular basis. Providers can write press releases that are sent to media outlets and subscribers to generate traffic to the sites, regular article updates of 400 to 600 words that cover general topics and longer pillar articles of 800 to 1,000 words that provide in-depth information concerning a subject.
Businesses can benefit from unique content services as it allows them to get high quality content made specifically for their websites by professionals who understand their specific business and marketing needs. For example, a pet shop specializing in selling hunting dogs can benefit from hiring a content provider to create articles for their site targeted at the hunting dog market. While a more generalized site would have generic content about dogs, the custom provider will be able to better market to the pet shop’s targeted customer base.
Even Internet marketing consultants can benefit from our custom content service, as allocating content work to writing specialists allows them to focus on the core of their business – finding customers and providing solutions – while letting others handle the minutiae of content generation.