Marketers just love to use labels to define different market segments or generations: influencers, early adopters, tribes, Baby Boomers, Xers, Gen Y - you know what I mean. But one that has emerged as …
Continue Reading about Gen C Identified and Waiting To Be Fed, Now
We often hear about how the internet has ‘made the world a smaller place’, but what it has done for businesses is open up a massive new world – and a huge customer base. It has allowed them to broaden …
Continue Reading about How Has The Internet Altered Business And Client Relations?
You may have seen the hashtag first on Twitter — the number or pound “#” symbol accompanied by words or phrases that are highlighted in blue, indicating that they are clickable. When users click on a …
Continue Reading about How Hashtags Boost The Shareability Of Your Written Content
This is the final in a three part series that looks at the evolution of written content for online marketing. Links to Parts 1 and 2 are at the bottom of this article. The 'black hat' and 'grey hat' …
