Content marketing is spear-heading inbound marketing campaigns and strategies this year, a trend that I predict to continue and grow in the years ahead. In the Content Marketing Institute’s report …
The Fourth ‘U’ of Content Marketing: Ultra-Specific
Generalised content has a place in search engine optimization, but the premium content that every targeted online content marketing campaign should be striving for is ‘ultra-specific’. There are some …
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The Second of the 4 U’s: Uniqueness
Online marketers are continually searching for the best ways to achieve online success for them and for their clients and most now acknowledge that the cleanest way is through content marketing. When …
Ideas for Creating Fresh Content for Your Website
There is not one true internet marketing expert who would not agree that adding new, fresh content is vital to keep visitors (yes, including the search engines) coming to, and maintaining interest, …
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