One of the main things I ask my clients when starting a new project is who their 'ideal clients' are, i.e. to whom are we speaking when writing the content. Of course they can identify several …
Does Your Content LOOK Good?
There is a lot more to creating engaging digital content than the words being used - it has to look good too, especially blog posts and white papers. By ‘looking good’ I don’t mean using colorful or …
Size Doesn’t Matter, Action Does
For many, the biggest stumbling blocks to adding a regular blog posts to their websites, is that they just don’t have the time or inspiration. Perhaps writing doesn’t come easily to them, but often …
The World as 100 People
Some people may find this infographic created several years ago by Jack Hagley to be useful to their marketing and specifically their content marketing. I just think it is a superb visual depiction of …