I've been writing press releases, both for offline and online marketing, for around 20 years, and its true that the internet has changed how they are created and distributed. Online press releases are …
Understanding Google’s Semantic Search
Google is increasingly refining its algorithms based on semantics, in an attempt to further eliminate the manipulation of keywords. While there is no doubt that keywords will remain the primary search …
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Do Your Competitors Love Your Website Content?
If your website takes too long to load, impatient visitors will leave and go instead to your competition. Similarly, if your website content is below expectations, your visitors will leave and head …
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Google Panda Content Creation Tips: Interview
I was recently interviewed by Fiona Lewis, author of Mumpreneurs Online Exposed, who has now launched a Membership site, Mentoring Mums Online. In the podcast she asked me about changes to how we …
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