Online press releases are increasingly being used as an SEO tool. However, I wanted to share with you a recent example of how one had a more tangible effect.
A consultant clients invested in one of my nice content packages, one that included several online press releases. In creating the first release, we leveraged a major industry event that was being held in her regional area.
A local television channel picked it up, she was interviewed, and appeared on a news feature that evening. Next day, she was contacted by several potential clients, one who wanted to move very quickly on a website build – to get better exposure to, and hopefully more business from, delegates at the industry event.
So she came back to me to write the content for the new client’s website – and because we have developed a sound business relationship, I was happy to pull out all stops to accommodate her request.
Press release established consultant’s authority
News appearance reinforced it
- My client is happy – her client list is growing
- Her client is happy – he now has a modern business presence
- I’m happy – that my content has helped two businesses to grow
I think that’s a Win Win Win.
> Learn more about Online Press Releases