Writing “Services” pages for a website may seem fairly straightforward, but ask a non-writer who has tried to slog through the process and they'll probably tell you just how difficult the process …
Writing Help For Non-Native English Speakers
A growing number of my clients are from non-English speaking backgrounds (NESB), and I am helping them improve their website copy. These clients fall into two main groups: They have businesses in …
Continue Reading about Writing Help For Non-Native English Speakers
Gen C Identified and Waiting To Be Fed, Now
Marketers just love to use labels to define different market segments or generations: influencers, early adopters, tribes, Baby Boomers, Xers, Gen Y - you know what I mean. But one that has emerged as …
Continue Reading about Gen C Identified and Waiting To Be Fed, Now
How Hashtags Boost The Shareability Of Your Written Content
You may have seen the hashtag first on Twitter — the number or pound “#” symbol accompanied by words or phrases that are highlighted in blue, indicating that they are clickable. When users click on a …
Continue Reading about How Hashtags Boost The Shareability Of Your Written Content