In marketing, we are often advised to segment our market, which is fine in principle. However, we need to be careful to not exclude potential clients/customers by overzealous segmentation. This video …
Continue Reading about A Lesson About Putting People In Boxes, from Denmark
We've known for years that we only have seven seconds to make a first impression on a website visitor. People who find our websites begin to develop an opinion on us, our products, and our businesses …
Continue Reading about 7 Hacks for Creating Outstanding Website Pages
Your website isn’t a “set it and forget it” type of asset. It’s something which should be constantly evolving and changing as your business grows, your customer-base diversifies and as technology as …
Continue Reading about Five Ways to Breathe Life Into Old Websites
As a website owner or manager, you’re no doubt aware of the importance of content to your site. But having that knowledge rarely translates into action. Many businesses, particularly small and medium …
Continue Reading about Is Your Website Content Working for You?
