I have to admit, I’ve had this problem. I’m not a born sales person, and I really dislike the long, drawn out sales pages that internet marketers use. But that’s me – and if there’s one thing I’ve learned about writing for internet marketers: it is NOT about me.
The reason that sales copy works as well now online as it ever did in TV and print ads, is easily explained – great copywriters get inside the heads of their targets. They are able to stir the emotions of those people, and lead them through a carefully crafted process – to the point that they are oh, so ready to hit the ‘Buy Now’ button.
(In fact statistics show that ‘Add To Cart’ works better, as it ‘Buy Now’ threatens immediate commitment, whereas Add To Cart means that even though the purchase is in their cart, there is no commitment until they are at the checkout. The buttons still lead to the same payment page though!)
John Carlton is a master copywriter – the ‘most copied copywriter in the world’ he says. John has taught thousands of people how to create copy that sells. John believes that everyone can do this – that its simple when you know how. And this is exactly what he says:
- The hungry audiences aren’t hiding.
- Elbowing your way into the jet-stream of a market is no secret anymore. (The “art” of building a list is now so well-known, it’s being given away for free during launches.)
- And once you understand the needs of your target audience, creating or finding a valuable product is flat-out easy.
I’ve always benefited when I decide not to short-cut the learning process. Learning from the best is the best way to take your business to a whole new level, and because I love to write, and I am so involved in the internet marketing community, it is a no-brainer for me to undertake John’s training.
I’ve had the privilege of meeting John several times when he’s ventured away from his US base to come to Australia. The last time was just a few weeks ago, and hearing him break down sales concepts into bite sized and easily digestible pieces was empowering.
Wish me luck, and I’ll share some learnings with you!
P.S. If you’d like to join me visit http://www.simplerwritingsystem.com