While placing orders online, making commercial transactions and other types of e-commerce activities have become standard, both offline and online businesses have begun to compete heavily to acquire top search rankings and capture the attention web users. Critical to any Google compliant SEO (search engine optimisation) is an efficacious strategy for web page content that’s composed of, unique and relevant information that’s original, including content curation. Because no one holds a monopoly on either quality or valuable online information, combining original content with publicly available web resources can arouse the interest of Internet users, boost site traffic and increase site stickiness for effective SEO results.
Understanding Content Curation
Content curation is a technique of looking for and providing combined information from a variety of online sources. These can include RSS and social media feeds, links that have been shared on blogs and mashups of online news. Curated content can come in the form of:
- Audio files
- Or any other kind of digital online content that can be curated and shared
Advantages Of Curated Content
Creating Web Page Content: Aside from providing substance to a website, images, articles and videos demonstrate one’s authority in a particular profession or field. Simply offering a website with only the basic Home, About, Services and Products pages isn’t enough. Websites must also be continuously updated to maintain it’s existing audience and increase it’s prospective client base.
Both creating and keeping web page content updated is challenging to many people. Site owners or webmasters may not be interested or have the skills required to write articles or make videos. Of course if you opt to outsource the creation of your web content, you’ll be in the lead, with others looking to curate your content! However, curating others’ content will enable you to populate and keep your site up to date with the latest topics and useful content.
Management Of Time: Conducting research and composing and creating web content can be time consuming when you’re going it alone, but this kind of original content, that’s exclusive to your site is key. If you’re unable to do it yourself, you must find a person who can, someone who understands your business’ needs, market and goals. This will permit you to devote your time and efforts to building your business and to the areas of your field in which you’re competent.
To supplement your site’s content, however, particularly for feeder sites, the web provides a rich resource of interesting, curatable content.
Effective SEO: Search engines such as Google and others, actively seek out fresh content, so you want your website to be regularly update with relevant, new content that can help boost it’s rank in search engines (beware however: search engine algorithms do change at times). Other elements that impact search rankings of website are site authority, relevance, and amount of inbound links. At the moment combining original content with curated content is an ideal web content strategy. Frequently updating web pages can attract the indexing activities of search engines.
Continuously posting new, original content that focuses on particular subjects and content which has been curated from other sources will boost the relevance of your site in regards to its main topic, encourages the accumulation of inbound links coming from quality sites and also builds Internet credibility.
Keeping Audiences Informed: Typically, people will seek information online before they make a purchase on the Internet. To encourage trust in your site, and illustrate your authority in your niche, providing curated content that covers important subjects will help – content that offers advice that solves problems and answers to the frequently asked questions of your target audience. Be sure to include a call to action positioned in a highly visible area or a landing page link and monitor the results.
How To Incorporate Content Curation
Curating content involves the searching for and organizing of collected information into a usable format that will appeal to the intended audience. A solid understanding of the business and current needs, desires and profiles of potential clients helps result in effective curation.
Searching For And Filtering The Acquired Online Content: Only select content from quality sources, any unrelated information should be put aside for future use or discarded. Tip: Restrict yourself to sharing only the best material with website visitors and online communities.
Arrange Content: In order for such content to make sense to site visitors its arrangement needs to be in a logical order. To create a cohesion between content selections, image, videos and text entries should be annotated. You may want to use this approach to create a ‘weekly roundup’ post.
Content Sharing: After deciding on the order of its appearance on the website, your curated content is ready to be shared with others. Be sure to include sharing buttons to promote promulgation in social networks.
Adopt Best Practices For Content Curation
- Acknowledge Sources And Creators Of Curated Content. Thank online sources for content used and post and share links to their sites.
- Produce Curatable Content. Participate in this content cycle by creating unique, relevant, original and valuable material that others can share.
- Incorporate A Curation Schedule. Keeping a website regularly updated is vital to success in content curation.
- Avoid Automation And Poor Sources Of Content Curation. Automating the publication of curated content can set off Google’s Panda algorithm that’s used to chastise content farms and websites that regularly turn out material of poor quality.
- Combine Curated And Original Content. While the valuable information provided by curated content may increase site traffic, search engines such as Google and others still have significant preference for granting search rankings to sites with original content. For SEO purposes, the best strategy for website content should combine both curated and original content.
Curated material isn’t simply content that’s been collected to use on a website. The curation of content begins with researching the Internet for resources, then, so readers can make sense of the material, a process of filtering, categorizing and arranging of information in a logical order takes place. Thoughtful presentation and information sharing complete the curation procedure. Learning which topics readers are looking for, where quality resources can be found and how information should be arranged can take considerable time and skills that a business owner may lack.
Not sure how curated content can be incorporated? A customized web content writing service provider can conveniently supply you with unique web page content and business relevant curated content for your website.