It was my honour last month to be interviewed by a true Digital Business expert, James Schramko. You can listen to the podcast, and read the transcript here: Superfast Business …
Turning Up the Amp on Your Content
Most marketers and business owners who are interested in content marketing are familiar with the idea of organic search traffic. As the name suggests, organic search traffic is the kind that arrives …
The Important First Steps To Creating A Workable Content Calendar
If there’s one thing more difficult than producing a steady stream of quality content, it’s arranging it and keeping it organised on a daily, weekly, or monthly basis. A content calendar is an easy …
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Breakfast Meeting With A Difference: Entrepreneurs and Innovators
Today I attended a breakfast event "Catapult Your Business To Success" featuring Australian Shark Tank's Steve Baxter. Its questions-to-panel format fostered audience participation in a way that I'd …
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Why Readers Love Smart-Form Content
In the world of digital business there has been a growing push for long-form content, and I do understand the social media, authority, SEO reasons why people are swinging this way. But here is a piece …
This One Tool Will Save You Hours of Content Marketing Work
There is no question about it: content is the fuel that drives online marketing. Without a solid content marketing strategy in place, marketers will fall behind and risk losing out on brand …
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