Lawyers and law firms, take note: you need online content more than almost every other person trying to market their expertise. Why? Because very few people trust lawyers. According to a …
Why Stale Websites Won’t Bring in New Business
In today’s digital marketplace, your website can significantly impact your ability to make sales. While a good site can increase your visibility and engagement with potential customers; a bad site …
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Why Writing Without Jargon Is So Important
The language you use can have a significant impact on how your writing is received. Beyond dictating how easy your content is to understand, the language used shapes the piece’s personality, tone, and …
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How to Write a Case Study That Converts
Dear case studies – why don’t we see more of you? After all, the highly regarded Content Marketing Institute has cited them as being one of the most popular content marketing strategies we can use, …
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Easy 10 Point Checklist For Writing Your Business Blogs
Blogs are an important part of any business's marketing plan many good reasons. When done correctly, these cost-effective bursts of information will help bring traffic to your site, boost sales, …
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Google’s Advice on Content and Improving Your Website’s Ranking
For many years I have been a member of James Schramko's SuperfastBusiness community, and last week one of the members, Ken MacKenzie, posted about Google's latest advice regarding content. …
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