I recently attended a 2 day online business seminar, which was conducted by my long-term mentor, James Schramko. I've been at each of his training events since his first one in 2009 - in fact I …
Continue Reading about One Event + 9 Questions = Better Business
By now businesses, including law offices, understand that having a website is no longer enough to attract new clients and obtain more work from existing ones. Law firms need to employ online marketing …
Continue Reading about Better Online Footprint For Law Firms
The search engines are refining the ways that they rank website pages continually. The much-discussed Google Penguin and Panda updates put marketers, online business owners and most particularly …
Continue Reading about 3 Quick and Easy Ways To Make Google Hate Your Content
Generalised content has a place in search engine optimization, but the premium content that every targeted online content marketing campaign should be striving for is ‘ultra-specific’. There are some …
Continue Reading about The Fourth ‘U’ of Content Marketing: Ultra-Specific
When people are searching online for answers to legal questions, or to final a lawyer to represent them, they will influenced by a website that contains content that is both engaging and informative. …
Continue Reading about Smart Law Firm Marketing: Combine Time Sensitive and Evergreen Content
How often have you landed on a website that’s loaded with garbage content that offers little to no substance whatsoever? These websites became popular at a time when virgin search engines were …
