For many people, internet marketers especially, finding what to put in an article can waste an inordinate amount of time. They might agonize over what to write about that will be relevant and interesting, but as with most things, its best to not over-analyse it. Once you start writing, your thoughts should grow from there.
Staring at a blank screen won’t get you anywhere so take the first step: open up a notepad on your desktop, and get ready to start copy/pasting – and you will soon see that I am NOT encouraging plagiarism here. First two steps:
- Look at your website, your keywords and your product/service
- Research what competitors’ (if any) are saying on their sites
Pull out the key elements: problems, solutions, features and benefits, and make a list. Each of these key points can be the subject of an article. This is the simplest way to get some direction, other are:
- Find a forum with members interested in your niche. Look at the questions they are asking or problems they have. (A good marketer will identify a potential product/service here!) Some simple research should be able to deliver the solution and provide fodder for several articles.
- Seek out a manufacturer’s site or government agency website – both often provide in depth, too technical information. Take the key points and dumb them down – you will end up with an article with substance but which is easy to understand.
- Visit a newsagent or drug store and browse the magazine racks for publications in your niche. Note the topics – and use them!
Articles don’t need to be works of art, but they do need to make sense, deliver value and have good grammar and spelling if you are to get maximum benefit from them.
The quest for quality SEO content is worth a bit of effort.